Today is Veterans Day, the federal holiday observed every year on November 11 to honor all living and deceased military veterans who served in the U.S. Armed Forces.
To mark the occasion, GM announced $14 million to support active-duty service members, veterans and their families through a combination of corporate partnerships and employee-led giving.
For example, GM committed $3 million to its Stars, Stripes & Skilled Trades initiative, which will use the investment to support seven proven nonprofit workforce programs across the U.S., prioritizing organizations that demonstrate job-placement, industry-recognized credentials, employer partnerships and relevance to GM facility communities.
A $1 million grant was awarded to Hiring Our Heroes, which launched its first Skilled Trades Academy last month. The academy is designed to create pathways for veterans and military families into automotive careers.
Throughout 2026, GM also helped raise some $6 million for the Tunnels to Towers Foundation, which honors fallen first responders and supports injured veterans and their families through mortgage-free homes and financial assistance.
Finally, for the 2026 model year, Chevrolet offered the Stars & Steel Collection, a curated lineup of vehicles assembled in the U.S. that celebrate American craftsmanship. Chevrolet will donate $250,000 of the profits from the sale of these vehicles to support the veteran community.
Earlier this year, Chevrolet auctioned a one-of-a-kind 2026 Corvette ZR1X with a Stars and Steel-inspired design at the Barrett-Jackson Scottsdale Winter Auction. It sold for $2.6 million to Rick Hendrick, chairman and CEO of Hendrick Automotive Group and owner of Hendrick Motorsports, and 100% of the proceeds went to the Tunnel to Towers Foundation.
GM Defense, the automaker's military product subsidiary, contributed by raising $1.5 million for the Medal of Honor Foundation’s Congressional Medal of Honor Society, which creates programs that care for living Medal of Honor recipients and their families.
GM’s veteran support goes beyond funding programs. The company’s Shifting Gears Automotive Technician Training Program, founded in 2014, has helped more than 1,000 former service members transition into careers as GM service technicians. The program provides classroom, online and hands-on technical training and connects graduates with hiring dealerships.
