Eric Sorensen

Director of Multimedia

[email protected]

Bearded man in black hat holding camera tripod over shoulder

Eric Sorensen is the director of multimedia at Industrial Media.

Modeling AI ROI Like a CFO, Not a Vendor

Modeling AI ROI Like a CFO, Not a Vendor

October 1, 2026

Man wearing Sparkbee branded black polo shirt at promotional event with gold and black backdrop

Spokbee Builds 3D Product Configurators for Any Company That Makes Complex Products

October 6, 2026

Broken eggshell on wooden surface revealing manufacturing-related graphic inside

Powdered Eggshells Used to Make High-Quality Metal

October 6, 2026

Concrete being poured from a chute during construction work on a wet surface

Your Home's Foundation Could Soon Power the Entire Building

October 6, 2026

Beyond the Dashboard

Beyond the Dashboard

Turning KPI insights into meaningful business action.

October 1, 2026

Broken eggshell on wooden surface revealing manufacturing-related graphic inside

Powdered Eggshells Used to Make High-Quality Metal

So how do they do it?

October 6, 2026

Figure Trained Its Humanoid Robots to Jump Into Molten Steel

The decommissioning stunt was suggested by the Terminator himself.

October 5, 2026

How F-35 Parts Got Shipped to China; Plastics Fire Aftermath in Michigan; Chemical Leak at Purina Plant | Today in Manufacturing Ep. 288

Also on the podcast, Caterpillar commits $1 billion to expand U.S. manufacturing, criminal conspiracy targets cooking oil and new exoskeleton helps users walk upright again.

October 5, 2026

Ford Factory Hires Hawk to Fight Off Pigeons

"El Charro" has become a celebrity at the plant.

October 2, 2026

Autonomous solar-powered sailboat with white sails on blue water near waterfront buildings

New Drone Falls From Sky Like Maple Seed, Then Sails Like Boat

They call it the Albatross.

October 1, 2026

Gary Specter, CEO of Limble, featured in 5 Minutes with Ien interview segment with mobile app interface

What Drives 'Maintenance Heroes'

Don't let frontline techs get overlooked in conversations about performance and innovation.

September 30, 2026

Aerial view of Ultium Cells manufacturing facility with branded signage and loading docks under blue sky

GM Joint Venture Retooling Tennessee Plant for ‘World-First’ Battery Production

The project is part of a planned $1B investment in the site.

September 30, 2026

Emergency responders and firefighters assess damage at industrial warehouse with collapsed roof and debris

It Took At Least 16 Fire Departments and 2 Million Gallons of Water to Put Out Plastics Plant Blaze in Michigan

The smoke could be seen for 40 miles.

September 29, 2026

David Cedillo, Design Engineer at Spraying Systems Co., featured in 5 Minutes with Ien broadcast segment

More Pressure, More Fluid? Not So Fast

Controlling how much you spray can be a little more complex than you think.

September 28, 2026

Your Plant's Electrical System Is Like Your Blood

If it suddenly spikes or drops, you're in trouble.

September 28, 2026

Workers Hospitalized After Chemical Leak at Purina Dog Food Plant

The incident involved two chemicals that "don't go together."

September 28, 2026

Underground Vinyl Plant Busted; F-150's Gas Tank Problem; America's Transformer Crisis | Today in Manufacturing Ep. 287

Also on the podcast, tire maker expands with autonomous robots, bacteria evolves to eat industrial pollution and manufacturers move past pilots to scale AI deployments.

September 28, 2026

Iowa Cooperative to Build the World’s Largest Honey Bottling Plant

The new facility will consolidate its current locations in Iowa and California.

September 25, 2026

Professional man in glasses smiling at corporate event with ServiceNow branding

Manufacturers Are Moving Past Pilots and Scaling AI Deployments

AI adoption has moved past "show it to me and prove it to me" mentality.

September 24, 2026