Carl’s Jr. today announced that the brand is expanding its partnership with Beyond Meat to launch the Beyond Famous Star with Cheese in Canada, the brand’s first expansion of the product into an international market.
The Beyond Famous Star is a flexitarian take on the restaurant’s fan-favorite Famous Star burger, featuring the 100 percent plant-based patty from Beyond Meat. The quarter-pound patty is cooked top-to-bottom over an open flame in Carl’s Jr.’s char broiler.
“After the wild success of the Beyond Famous Star in our U.S. Carl’s Jr. locations and hearing consumer feedback and demand for a plant-based option at our Canada locations, we knew it was the perfect time to add the Beyond Famous Star to our menu internationally,” said Mike Woida, President of International, CKE Restaurants.
To celebrate the arrival of The Beyond Famous Star at Carl’s Jr. in Canada, participating Carl’s Jr. locations will be offering buy-one-get-one-free Beyond Famous Star burgers for one week, starting September 9, while supplies last.
The Beyond Famous Star features the Beyond Burger™ patty topped with melted American cheese, lettuce, tomato, sliced onions, dill pickles, special sauce and mayonnaise on a seeded bun. The Beyond Burger patty is made without GMOs, gluten and soy, and has lower saturated fat than regular beef, but still delivers 20 grams of protein.
