For all the things AI does well, it’s also known to have its limitations.
These limitations were recently on full display when Dodge RAM enthusiasts discovered what might be considered an odd handful of items on the brand’s online merchandise store.
Among the tumblers, coolers, hats and backpacks featuring the RAM logo, was a product dubbed “2026 RAM PATRIOTIC UNISEX T-SHIRT.” The patriotic part was a red, white and blue illustration of a rippling American flag and the RAM part was a graphic of a pickup truck with the words “RAM POWER” underneath.
It didn’t take web sleuths very long to point out a few unsettling details about this design, however. For one, the American flag featured just 38 stars and the RAM truck – well, it wasn’t even a RAM.
According to a report in Autopia, the truck’s details suggest that it was, in fact, a competitor’s vehicle – a Toyota Tacoma – from model year 2023, at that.
It was this indefensible gaffe that led to speculation that the shirt – as well as a complementary banner on RAM’s site that also featured the Tacoma – was a product of AI, and shortly after the web coverage, both offending products were removed.
Motor1 underscored the punchline by pointing out that Stellantis had another AI swing and a miss back in March when the Dodge brand used its Instagram account to feature “throwback” photos of some of its old models. Unfortunately, it turned out the vehicles were AI-generated, meaning some of the featured models never, in fact, existed.
Perhaps the takeaway here is that, if you’re going to use AI to generate content or designs, make sure you keep enough humans around to check for slop, because anyone who works for Dodge probably could easily tell the difference between their own truck and a Toyota.
As Autopia’s report said, what this t-shirt featured was “definitely not a RAM, even if someone or some algorithm slapped a RAM badge on that distinctive Tacoma grille,” adding that RAM “should be embarrassed.”
