Why You Should Be Using Cost-Per-Lead Campaigns

The best way to find new, high-quality leads is a cost-per-lead (CPL) program.

Sales can be simple. In order to grow, your business needs to find new customers, these new customers are also called "leads". The higher the quality of the lead, the more likely you are to make a new sale.

The best way to find new, high-quality leads is a cost-per-lead program, also known as a “CPL campaign.” 

A CPL campaign works by marketing a high-quality piece of custom content, like a white paper, case study, or video, to an engaged audience.

The reader becomes better at their job, because of the high-quality content, and you gain a new lead who is interested in your product or service.

At IEN, we have one of the most engaged digital audiences in the industry, and we here to help you gain the high-quality leads that will help you grow your business. But the best part, is that we’ll even create the high-quality custom content, and market it for you.

To get started on your CPL campaign, contact IEN Publisher Tom Lynch at tom@ien.com.    

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