Digital payment solutions have become so commonplace that some consumers now regularly leave the house without the one key item that was once indispensable – a wallet.
And while it’s convenient to leverage apps like Apple Pay and flash your phone at the checkout, ideas are simmering as to which other form factors might serve as future ways to settle a tab.
A recent survey explores Americans’ comfort level with the prospect of using their vehicle as a digital wallet and, surprisingly, a small majority like this idea.
Most Read on IEN:
Verra Mobility asked drivers of vehicles that are model year 2019 or newer their thoughts on using their car to pay for things like parking, tolls or drive-thrus and found a widely receptive audience: Of the 2000 people surveyed, 54% said they’d enable such a feature if it were available.
According to AutoBlog, 91% of the new cars sold in 2020 were considered “connected vehicles” so it stands to reason that integrating a payment system into these tech-heavy devices would be a next step.
And while survey respondents said they’d pay more for increasingly connected devices, more than two-thirds said they don’t want to pull out their phones to enable them – meaning seamless features like a vehicle as digital wallet might fit the bill.
And along with this transition comes another, perhaps more desirable one for automakers: as more features tailored to driver experience become available, the idea of vehicle subscription services is normalized.
The survey said 40% of respondents had either paid for or renewed subscription services directly through their vehicles’ infotainment systems. Autoblog says these findings “could pave the way for automakers to offer more advanced, fee-based features in the future.”
Click here to subscribe to our daily newsletter featuring breaking manufacturing industry news.
WEBVTT
X-TIMESTAMP-MAP=LOCAL:00:00:00.000,MPEGTS:0
00:00.009 --> 00:04.590
Digital payment solutions have become so
commonplace that some customers now regularly
00:04.599 --> 00:09.460
leave the house without the one key item that
was once indispensable a wallet.
00:09.569 --> 00:14.100
And while it's convenient to leverage apps like
apple pay and flash your phone at the checkout
00:14.170 --> 00:19.709
ideas are simmering as to which other form
factors might serve as future ways to settle a
00:19.719 --> 00:22.850
tap.
A recent survey explores Americans comfort
00:22.860 --> 00:26.569
level with the prospect of using their vehicle
as a digital wallet.
00:26.579 --> 00:32.791
And surprisingly, a small majority like this
idea, vera mobility asked drivers of vehicles
00:32.801 --> 00:37.812
that are model year 2019 or newer, their
thoughts on using their car to pay for things
00:37.821 --> 00:44.091
like parking, tolls or drivers and found a
widely receptive audience of the 2000 people
00:44.102 --> 00:49.032
surveyed, 54% said they'd enable such a feature
if it were available.
00:49.152 --> 00:55.633
According to auto blog, 91% of new cars sold in
2020 work in considered connected vehicles.
00:55.793 --> 01:01.034
So it stands to reason that integrating a
payment system into these tech heavy devices
01:01.043 --> 01:04.454
would be a next step.
And while survey respondents said they'd pay
01:04.463 --> 01:09.704
more for increasingly connected devices, more
than two thirds said they don't want to pull
01:09.713 --> 01:14.234
out their phones to enable them.
Meaning seamless features like a vehicle as
01:14.244 --> 01:18.433
digital wallet might fit the bill.
And along with this transition comes another
01:18.444 --> 01:24.325
perhaps more desirable one for automa as more
features tailored to driver experience become
01:24.335 --> 01:28.236
available.
The idea of vehicle subscription services is
01:28.246 --> 01:31.916
normalized.
The survey said 40% of respondents had either
01:31.926 --> 01:36.155
paid for or renewed subscription services
directly through their vehicles.
01:36.615 --> 01:40.166
Infotainment systems.
Auto blog said these findings quote could pave
01:40.176 --> 01:45.676
the way for more automakers to offer more
advanced fee based features in the future.
01:45.695 --> 01:47.875
I'm Ben Munson and this is manufacturing now.
