Andrew Maynard

Director, Risk Innovation Lab, Arizona State University
Latest in Product Development
Modeling AI ROI Like a CFO, Not a Vendor
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Two of the most iconic American performance cars – an all-new Ford GT and the recently unveiled limited-edition Mustang Bullitt – raised a total of $2.85 million for charity at the 47th annual Barrett-Jackson Scottsdale auction.
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In this Sept. 16, 2014 photo provided by NASA, astronaut Jeanette Epps participates in a spacewalk training session at the Johnson Space Center in Houston. In June 2018, Epps was supposed to be the first African-American to live on the International Space Station, but on Thursday, Jan. 18, 2018, NASA announced it was pulling her off the mission for undisclosed reasons.
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More from Andrew Maynard
Modeling AI ROI Like a CFO, Not a Vendor
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A six-step framework for building AI business cases that survive audit scrutiny, board review, and hindsight.
August 12, 2026
This artist's rendering provided by SpaceX on Tuesday, Sept 27, 2016 shows the company's proposed Interplanetary Transport System passenger module on the surface a moon orbiting the planet Jupiter. For the past decade, Elon Musk has borrowed from science fiction and fantasy when naming his rockets, engines, capsules and other space doodads. For his first passenger ship, he is leaning toward the name 'Heart of Gold,' the starship in the novel 'The Hitchhiker's Guide to the Galaxy.'
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Less Obvious Hurdles in Mars Quest
Discounting these hidden hurdles could spell disaster for Elon Musk’s Mars in the long run.
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