John C. Besley

Associate Professor of Advertising and Public Relations, Michigan State University
Latest in Product Development
A solar panel from Bright Saver sits at Craig Keenan's home Friday, Aug. 1, 2025, in Baltimore.
Solar Panels That Fit On Your Balcony or Deck Are Gaining Traction In the U.S.
August 15, 2025
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The U.S. Military Wants to Blow Up Some Cybertrucks
August 11, 2025
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Inside the Search for Sustainable Aviation Fuels, Which Are on the Federal Chopping Block
August 11, 2025
CobraJet eVTOL AI-Powered Fighter Drone and Interceptor for C-UAS Defense.
SkyDefense Unveils CobraJet Fighter Drone, Interceptor
August 11, 2025
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In this Nov. 3, 2015 photo, a newborn baby is transferred to an ambulance at the Akanksha Clinic, one of the most organized clinics in the surrogacy business, in Anand, India.
Product Development
Next Frontier in Reproductive Tourism
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Product Development
University to Study Climate Change Impact
This photo provided by Tesla shows a detail of Tesla's new textured solar roof tiles. As of Wednesday, May 10, 2017, customers worldwide could order a solar roof on Tesla's website. The glass tiles are designed to look like a traditional roof, with options that replicate slate or terracotta tiles. The solar tiles contain photovoltaic cells that are invisible from the street. Installations will begin in June in the U.S., starting with California. Installations outside the U.S. will begin in 2018, the company said.
Product Development
Tesla Begins Selling Solar Roofs
In this Tuesday, Dec. 13, 2016, file photo, an Uber driverless car waits in traffic during a test drive in San Francisco. In just a few years, well-mannered self-driving robotaxis will share the roads with reckless, law-breaking human drivers. The prospect is causing migraines for the people developing the robocars and is slowing their development. But experts say eventually the cars will coexist with human drivers on real roads.
Product Development
Self-Driving Cars to Face Adversary: Humans
More from John C. Besley
People seem to think industry-funded research belongs in the garbage.
Product Development
When Industry Funds Science, Credibility Suffers
People don’t trust scientific research when companies are involved.
May 11, 2017