John C. Besley

Associate Professor of Advertising and Public Relations, Michigan State University
Latest in Product Development
Financial Storytelling in the Age of AI
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Financial Storytelling in the Age of AI
October 28, 2026
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Systems Engineer Moonlights as 'Picasso of Pumpkin Carvers'
October 27, 2026
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Tesla Engineer Explains Flying Roadster
October 28, 2026
Humanoid robots demonstrating parkour mobility on construction sites with attention-based contact systems
How to Teach Humanoid Robots to Move Properly, and Autonomously, in Challenging Environments
October 28, 2026
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This photo provided by Tesla shows a detail of Tesla's new textured solar roof tiles. As of Wednesday, May 10, 2017, customers worldwide could order a solar roof on Tesla's website. The glass tiles are designed to look like a traditional roof, with options that replicate slate or terracotta tiles. The solar tiles contain photovoltaic cells that are invisible from the street. Installations will begin in June in the U.S., starting with California. Installations outside the U.S. will begin in 2018, the company said.
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The Hidden Costs of Standing Still
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The Hidden Costs of Standing Still
More from John C. Besley
The 2026 AI-Powered Financial Analysis Handbook
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The 2026 AI-Powered Financial Analysis Handbook
Several actions you can take right now to win with AI.
October 28, 2026