John C. Besley

Associate Professor of Advertising and Public Relations, Michigan State University
Latest in Product Development
Financial Storytelling in the Age of AI
Sponsored
Financial Storytelling in the Age of AI
October 1, 2026
ASKAWA industrial robotic arm with tool changer mounted in manufacturing enclosure
Startup to Accelerate Manufacturing for 'Condom of the Future'
October 14, 2026
Fighter jet in flight with afterburners creating orange flame trail against blue sky
Airbus Valkyrie Uncrewed Combat Aircraft Takes Off for First Test Flight
October 14, 2026
Worker in gray shirt and tool belt organizing cardboard boxes in a modern warehouse with teal shelving.
Smart Exoskeleton Technology Reduces Back Strain
October 13, 2026
Related Stories
In this Nov. 3, 2015 photo, a newborn baby is transferred to an ambulance at the Akanksha Clinic, one of the most organized clinics in the surrogacy business, in Anand, India.
Product Development
Next Frontier in Reproductive Tourism
I Stock 64022775 Small 591474b2a0818
Product Development
University to Study Climate Change Impact
This photo provided by Tesla shows a detail of Tesla's new textured solar roof tiles. As of Wednesday, May 10, 2017, customers worldwide could order a solar roof on Tesla's website. The glass tiles are designed to look like a traditional roof, with options that replicate slate or terracotta tiles. The solar tiles contain photovoltaic cells that are invisible from the street. Installations will begin in June in the U.S., starting with California. Installations outside the U.S. will begin in 2018, the company said.
Product Development
Tesla Begins Selling Solar Roofs
Modeling AI ROI Like a CFO, Not a Vendor
Sponsor Content
Modeling AI ROI Like a CFO, Not a Vendor
More from John C. Besley
The 2026 AI-Powered Financial Analysis Handbook
Sponsored
The 2026 AI-Powered Financial Analysis Handbook
Several actions you can take right now to win with AI.
October 1, 2026