Yesterday, Miller High Life, a Molson Coors brand, announced an interesting new job. The beermaker is looking for a Mayor of the "Champagne of Beers" region—and that region is oddly specific.
Odd jobs work as PR stunts. Remember when Custom Cones USA offered a $70,000 salary for the "Ultimate Stoner Dream Job,' which was basically a content creator who smoked weed every day—they reportedly had so many applicants that they were overwhelmed by the response.
Well, this one isn't as lucrative, but it would be a banger for the resume. The winner will be the candidate who "best embodies the passion for High Life—and what it means to call the home of Miller High Life your own."
The prize package is ... fine. It includes an exclusive dinner for eight at the Miller Caves, a historic part of the Miller Brewery dating back to 1849. The winner also receives a pair of High Life t-shirts, two hats, and a $2,000 check to basically pay the taxes on the prize. The winner also walks away with two cases of High Life, which seems low. Shouldn't the leader of the "Champagne of Beers" region score a few more than 48 beers?
Furthermore, the winner must also attend an “honorary Mayor Inauguration” at the Miller Visitor’s Center in Milwaukee on September 19, 2026, or the prize will be forfeited in its entirety. All told, the new mayor will land a "salary" (see also: prize package) valued at $6,500.
Molson Coors is technically a sponsor, and Merkle, a company that specializes in digital marketing experiences, is running the promotion.
To enter, you must live in one of about 86 zip codes, and be 25 years old—or older.
To win, you must not only be eligible but also submit to a confidential background check. Miller needs to make sure the winner hasn't engaged in any brand-damaging conduct. They certainly don't want to trigger a negative viral response — looking at you, Bud Light.
The contest began yesterday at noon CT and will end on August 23, 2026, at midnight.
Each contestant must include an original essay, 250 words or less, describing why they should be the mayor of the High Life, as well as a photo of them living said High Life. What would that be? Given that it's summer in Wisconsin, I figure it's some sort of fishing or pontoon-related photo. Oh, and it can't be AI-generated, any of it.
Of course, there are a host of rules that you can break with this essay, but they seem straightforward. For example, you can't make any deceptive or unsubstantiated claims about Molson Coors products, you can't mention any brand or trademark not owned by the company, and you can even get DQ'd if you have unauthorized third-party content or art in the background of your photo.
The winner will be chosen by a panel of "qualified judges" who will score each submission based on the following.
- 50%: Passion for High Life
- 25%: Originality (stands out as memorable)
- 25%: Strength of Argument (why you should be picked over everyone else).
Do you have what it takes to be the Mayor of the "Champagne of Beers" region? If so, good luck.
