General Mills said Wednesday that its U.S. lineup of breakfast cereals is now made without synthetic colors.
The maker of Cheerios, Lucky Charms and Trix, among many other cereal brands, announced last summer that it intended to phase out the use of “certified colors” across its full U.S. retail portfolio. The company said that this week’s announcement was in line with its summer 2026 goal for removing synthetic colors from its U.S. cereals; General Mills announced the removal of those ingredients from its products for K-12 schools earlier this year.
The company, whose lineup also includes Progesso soup, Häagen-Dazs ice cream and Pillsbury baked goods, said that it remains on track to eliminate synthetic colors across its full U.S. portfolio by the end of next year. About 90% of its products, officials noted, already meet that standard.
“This achievement reflects how we are evolving with consumer needs while continuing to offer food that tastes great, delivers quality and provides value,” Bethany Quam, the president of the company’s Big G Cereal business, said in the announcement.
