Industrial companies, no matter their age, are constantly pressured to respond to shifting variables within their markets and the overall economy. The goal, then, is how to react effectively while also maintaining a strong brand identity and the product quality you’ve been known for.
For a case study in striking the right balance, look to CRC Industries Inc., a Pennsylvania-based supplier of specialty chemical products.
Len Mazzanti, the company’s CEO, joins "5 Minutes with IEN" to offer more details about how CRC has targeted new priorities in order to keep the business nimble — while maintaining its legacy in the meantime.
For more information, visit www.crcindustries.com.
