Of course we all love to buy products that are tailored to our specific wants and needs, but the idea of a truly one-of-a-kind vehicle seems almost impossible.
But British automaker Bentley is going bespoke to the point of excess, and the automaker has recently announced that it can now offer enough configurations to create a uniquely custom Bentley for every person on earth. And then, every person on earth again. Then, again. You get the idea.
Bentley’s Mulliner division has been tasked with developing customized options for buyers of the brand’s Continental GT and Continental GT Convertible, and those placing an order can configure their ride to an extreme degree. In fact, Bentley claims they can offer an eye-popping 46 billion different configurations.
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To start, the company recently expanded its color palette, and can offer any of the color options on trim and exterior parts in different glosses and finishes. As an example, says Carscoops, “colored accents can be applied to the wing mirrors, the bumpers, the doors, and the wheels.”
And speaking of wheels, you have some choices there too – the report says “spokes and pockets of the wheels can be configured in contrasting colors, or pinstripes can be added around the circumference of the rim.”
Supporting this effort is Bentley’s online car configurator, which displays additional fabrics and color choices for the interior seating and finishes for surfaces – as well as an array of optional upgrades.
While the physical toll might likely be decision fatigue, what’s the financial one? Bentley’s Continental GT starts north of $242,000.
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Of course we all love to buy products that are
tailored to our specific wants and needs,
00:04.920 --> 00:08.909
but the idea of a truly one of a kind vehicle
seems almost impossible.
00:09.119 --> 00:13.640
But British automaker Bentley is going bespoke
to the point of excess,
00:13.760 --> 00:18.200
and the automaker has recently announced that
it can now offer enough configurations to
00:18.200 --> 00:21.549
create a uniquely custom Bentley for every
person on Earth,
00:21.959 --> 00:27.639
and then every person on Earth again, and then
again you get the idea.
00:28.149 --> 00:32.659
Bentley's Mulliner division has been tasked
with developing customized options for buyers
00:32.659 --> 00:38.099
of the brands Continental GT and Continental GT
convertible, and those placing an order can
00:38.099 --> 00:40.209
configure their ride to an extreme degree.
00:40.459 --> 00:46.729
In fact, Bentley claims they can offer an
eye-popping 46 billion different configurations.
00:47.020 --> 00:51.299
To start, the company recently expanded its
color palette and can offer any of the color
00:51.299 --> 00:54.790
options on trim and exterior parts in different
glosses and finishes.
00:55.220 --> 00:57.400
As an example, says Car Scoops, colored.
00:57.854 --> 01:00.134
can be applied to the wing mirrors, the bumpers,
the doors,
01:00.215 --> 01:03.334
and the wheels.
And speaking of wheels, you have some choices
01:03.334 --> 01:05.974
there too.
The report says spokes and pockets of the
01:05.974 --> 01:10.095
wheels can be configured in contrasting colors
or pinstripes can be added around the
01:10.095 --> 01:11.485
circumference of the rim.
01:11.745 --> 01:16.415
Supporting this effort is Bentley's online car
configurator, which displays additional fabrics
01:16.415 --> 01:20.724
and color choices for the interior seating and
finishes for surfaces,
01:20.735 --> 01:25.014
as well as an array of optional upgrades.
While the physical toll might be decision
01:25.014 --> 01:26.974
fatigue, what's the financial one?
01:27.529 --> 01:32.400
Well, Bentley's Continental GT starts north of
$242,000.
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I'm Anna Wells.
This is manufacturing now.
