The push towards electrics means changes in the automotive industry are impacting every OEM ā even those tailor made for it.
Elektrek first reported that EV leader Tesla is cutting āmore than 10%ā of its workers. Citing an internal memo, the company is reportedly looking at ācost reductions and increasing productivityā and will target its global workforce. While no hard number was released, 10% of Teslaās worldwide staff would amount to 14,000 job cuts or more.
Elektrek says the writing has been on the wall, and their sources said - in the weeks leading up to the memo - managers were being asked to identify their critical team members. The company also paused some bonuses and canceled performance reviews while also cutting production at its plant in China.
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Muskās email memo also suggests that the companyās rapid scale led to redundancies in Teslaās workforce, though experts believe there is more to the story ā including Teslaās slow rollout of new models, lower delivery volumes and multiple price cuts impacting its profit margin.
From a market standpoint, Reuters cites Craig Irwin, a research analyst at Roth Capital, who said that the layoffs indicate that Tesla believes weak growth in the EV sector will continue.
Tesla has faced a rash of other problems in recent weeks, including settling a lawsuit filed by the family of a man who was killed in a crash while allegedly using Teslaās Autopilot autonomous driving system. Not to mention, the automakerās stock has dropped some 30% so far this year after a delivery slowdown, amid recurring problems with the companyās long-anticipated Cyber Truck.
In the memo, CEO Musk says there is ānothing [he] hates moreā than having to lay off staff, but that leaning out the organization will enable Tesla to be āinnovative and hungry for the next growth phase cycle.ā
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