Every year the RepTrak Company unveils its list of the top 100 most reputable companies.
The rankings only include companies with global revenues above $2B and holding minimum market shares in the top 15 global markets.
The Top 10, based on respondent’s willingness to buy, recommend or trust a company are, in descending order:
Sony, Microsoft, The Walt Disney Company, Adidas and Canon at spots 10 to 6.
While sales might be struggling, Harley-Davidson’s reputation is still strong, landing it at #5 on the list.
Multi-faceted Bosch Group came in at #4.
Two luxury manufacturers – Ferrari and Rolex – came in at numbers 3 and 2.
And topping the list was Lego, which seems right for a company whose name literally translates from Danish to mean “Play Well.”
To see the entire list, click here.