Corona is rolling out new sustainable packaging that utilizes one of its key beer ingredients: barley.
The AB InBev-owned company is combining surplus barley straw with 100% recycled wood fibers to produce new packaging for six-packs.
The process creates a paper board that is strong and durable as traditional six-pack packaging, but uses far less resources.
The barley straw/wood fibers pulping process uses 90% less water, less energy and fewer harsh chemicals.
The brewer says using leftover barley straw is far more productive than its equivalent of woodland.
Corona sees this new packaging as a way to eliminate the need for virgin trees and raw material from their supply chain.
The packaging launched March 17 with 10,000 six-packs in Colombia, to be followed by Argentina later this year before scaling globally.