When LG first unveiled its newest concept for TVs, the clutter-phobics of the world swooned. An innovative rollable screen meant the television could tuck quietly into the ceiling when not in use, allowing for consumers with an austere design aesthetic to pretend that they didn’t even have a Netflix account.
And now LG has announced it will soon make its LG Signature OLED R product, a television that uses the rollable screen, but inverts it so “it can disappear into a stylish brushed aluminum box that includes the power supply, AV connections including HDMI 2.1, and a 4.2 speaker setup with Dolby Atmos.” Gizmodo says the box can also be used as a stereo when you don’t want the screen deployed.
The company said it was putting the rollable TVs into production this year and that they’d be available sometime in 2020, a timeline which is truly coming to fruition… with one glaring problem for the tech geeks that have been chomping at the bit: the price is insane.
LG has announced that it will soon make the OLED R available in South Korea for 100 million South Korean won, which equates to about $87,000 US dollars.
And while LG is calling the product “a turning point in TV history,” one wonders how many takers there will be for a first generation product that costs as much as a Mercedes. That must be why LG is working hard to emphasize its exclusivity, saying in a press release the product is “a masterpiece that will be appreciated by customers who demand the very best and can recognize the true value of game-changing innovation.”