Many consumers associate PepsiCo brand soft drinks as beverages providing a caffeinated boost.
But more recently, beverage companies have been expanding into other areas, including drinks with unique ingredients, flavors and functions.
PepsiCo is now breaking into a new segment with an “enhanced water” designed to help consumers relax.
The product, called Driftwell, is made with an amino acid called L-theanine, which is derived from tea leaves and is said to promote calmness.
It is also touted as a sleep aid. The sleep aid industry, according to CNN, nets a billion dollars annually.
Not to mention consumers worldwide are reporting increased levels of anxiety and stress.
A Pepsi representative told CNN Business the company sees “a massive need in this functional space."
7.5 ounce mini cans of Driftwell are set to hit the market later this year.
