CHT Group, a chemical manufacturer for industrial applications, selected SugarCRM to simplify and unify its global sales and customer account operations.
CHT faced challenges in managing growing regulatory requirements, rising energy and material costs and price pressure from low-cost competitors. CHT set out to standardize its sales and marketing operations to capture and share technical sales knowledge for improved sales efficiency and deployed SugarCRM’s suite of CRM products to meet these needs.
Today, the company manages sales strategically at a global level across all business divisions and subsidiaries, unifying sales operations across 27 different companies worldwide. The opportunity pipeline is now centrally visible.
Sugar provided transparency into global customer structures, enabling improved collaboration and coordination across sales teams, regions and subsidiaries. A 360-degree customer view adds to this transparency, providing a comprehensive understanding of customer relationships for more targeted and effective sales strategies.
"Sugar helps industrial organizations turn their customer and product data in their ERP systems into a competitive advantage, making it easier to forecast accurately, make customer faster decisions and drive sales results," SugarCRM Chief Revenue Officer James Frampton said.
