Printronix (Irvine, CA), manufacturer of industrial grade printing solutions, has announced that they are adding Arthur Verweij as their Global Director, Brand & Customer Development. Arthur is chartered with developing the global omni-channel marketing strategy and broaden awareness of the company’s expanding product portfolio. Marlon Woolforde, President at Printronix, adds that Arthur comes with a wealth of experience including more than 25 years of experience in Sales and Marketing in the printing industry. Arthur recently worked at Oki Data Americas as Director of SPBU Marketing with a focus on laser and specialty printers and previously held various leadership roles at Xante’ Corporation including Vice President of Worldwide Sales & Marketing.
A native of the Netherlands, Mr. Verweij knows how to build a brand by directly connecting with customers. He has managed worldwide marketing interests, launched full-scale corporate campaigns and has been directly involved in all facets of marketing operations.
Arthur adds, “I can’t think of another industry I would rather be involved in and am excited to join the Printronix team. I am passionate about industrial printing solutions and marketing and look forward to merging these passions to continue growing our presence. Printronix has accomplished great things and greater successes are yet to come. With Printronix launching new printers including impact and non-impact printers using unique imaging technologies later this year, we will be busy marketing these products into our legacy and new markets.