One of the things we take a great deal of pride in here at Industrial Equipment News is the amount of new product information we provide our readers with every day at ien.com and in each print issue.
However, to be honest, we’re prone to some of the same traps as any other media outlet – including the over-use of terms or phrases that could probably be qualified as industry-speak.
So, just like Quantum Leap’s iconic hero Sam Beckett, we too will now strive to put right what once went wrong. If our blogs, articles or product descriptions contained too many of the following phrases, we not only apologize, but would like to provide some clarification.
If we’ve ever described a product as a “more efficient and cost-effective solution”, what we probably should have said was:
You’ll save time, you’ll save money and you won’t have to fire anybody in order to do things better.
If you’ve read the phrase “greater enterprise-wide visibility”, maybe we should have just said:
You’ll going to see the good, the bad and the ugly of the entire deal.
“Optimizing capacity for real-time cost savings”, might have sounded better as:
Don’t pay for stuff you’re not using.
We’re also guilty of throwing around buzz-words. So instead of just citing Industry 4.0, we should have said:
Industry 4.0 is a term that originated in Germany to describe a movement towards the greater implementation of data and connected, or Internet of Things, methodologies to drive production, processes and decisions in the industrial sector.
Another description we might have overused is a product or process having a “Far-reaching, industry-wide impact” We probably could have simplified that to just:
For Senator Sanders, I’m Jeff Reinke and this is IEN Now.