A Canadian manufacturer of “better-for-you” baked goods plans to establish its first U.S. production facility at a shuttered Kellanova plant in Tennessee, state and company officials announced late last month.
Vibrant Health Products, doing business as Silver Hills, expects to invest $48.5 million in the facility in Rossville, which produced Eggo brand breakfast products until it closed last year. The project is expected to create 394 jobs.
Vibrant, established in 1989, makes sprouted, organic, gluten-free, grain-free, plant-based, and paleo- and keto-diet baked goods for its own brands as well as private label customers. The Rossville facility would join its main production location in Abbotsford, British Columbia.
“Our new bakery in Tennessee will help us increase production so we can welcome new customers and sustain strategic relationships, explore new possibilities for innovation, broaden our business in new product categories, create stable jobs on both sides of the border and pursue every opportunity to share our healthier products with the world,” Stan Smith, the company’s co-founder and president, said in a statement.
