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Tyson Shuts Down Production of Yappah Brand

The flagship item was a line of chicken crisps made from chicken breast scraps, vegetable puree and grains from beer production.

Chicken Strips
Kurman Communications, via Flickr

"We’re sorry, but Yappah Chicken Crisps are no longer available. The team decided that the product did not offer the viability that would enable continued investment. Thank you for your interest. Have a nice day!"

That's what greets visitors to the website of ¡Yappah!, the snack brand unveiled by the Tyson Innovation Lab last year that looked to help eliminate food waste. The line's flagship item was a line of chicken crisps made from Tyson’s chicken breast scraps, vegetable puree (a byproduct of juicing) and grains leftover from beer brewing that were provided by Molson Coors. Tyson referred to these ingredients as "rescued", as they would have ended up in landfills.

Taking things a step further, the chicken products were packaged in a recyclable aluminum tallboy can with a pop-top.The products were available on Amazon and through select retailers. Reports indicate that while consumers appreciated the approach, the overall taste was left much to be desired.

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