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Exploring the Hype Around CBD Edibles

A look at the factors driving the popularity of this growing product category.

Cannibus Edible

CBD, or cannabidiol, has been trending as one of the popular supplements around. It’s one of more than 100 naturally occurring compounds found in marijuana and hemp. Unlike the THC and other cannabis-related edibles that come into mind, CBD is not mind-altering, which means it doesn’t give you the high you might get from "pot" or "weed". 

Instead, it is said that CBD can treat seizures that don't respond to traditional medications, and may help treat anxiety, pain and inflammation. If you want to try some, you can find a string of CBD wellness products everywhere from recreational pot shops to your neighborhood drugstore.There are CBD oils, lotions, bath bombs, coffees, and candies. You can even find a CBD-infused treat for your beloved pet if you knew where to look. 

The Difference Between CBD and THC 

Both THC, or tetrahydrocannabinol, and CBD are derived from marijuana, but their effects on the mind and body are extremely different. CBD is valued more for its non-psychoactive medical benefits. THC is responsible for the euphoric, mind-altering effects. The reason for this is that THC binds to CB1 (cannabinoid 1) receptors, which are mostly found in the brain. This changes how the brain functions. 

CBD does not bind to CB1 receptors, so it doesn’t have the same psychoactive effect. Among the reasons why CBD has grown in popularity is that it can be used to treat anxiety, epilepsy, and in some cases even psychosis. Some of its other common uses are neuroprotective, anti-tumoral, painkiller, and anti-inflammatory.

Looking specifically at the edibles category, some of the reasons behind its growing popularity include:

  • An alternative to smoking/inhaling.
  • Some realize longer-lasting relief.
  • On-line sales are growing in popularity.
  • They are more discreet than other forms of CBD.
  • They typically have fewer side effects.

Additionally, consuming CBD through treats and sweets takes advantage of the body's ability to break down foods and distribute the contents throughout the body. So by ingesting CBD a consumer feels the effects throughout the body instead of one particular area. Although a topical CBD product might be more efficient in treating a condition like eczema, CBD edibles could be more effective for those who just want to experience a more generalized effect.

The next challenge for edibles will surround the quality of the CBD oil being used. Right now consumers can’t just be totally sure of the quality of the oil applied. It’s believed that as CBD edibles become a trend, the control of this products will soon catch up and everything will become clearer for the customers. 

Are the Benefits Real? 

The safety and effectiveness of any given CBD product is still unknown. One of the biggest issues with CBD products right now is the lack of scientific data supporting the wellness claims and the lack of federal regulation.  As is the case for the vitamins and supplements industry, CBD items exist in a buyer-beware market. There are however brands like cbdMD that offer third-party lab tested products.  

Some products contain much less CBD than the label states. In one review of CBD items available to purchase, only 30 percent of the products were actually labeled correctly. At this point in time, there is no requirement to test CBD for pesticides or contaminants before it goes to the market, which is a huge issue for anyone, particularly if you are ill. 

Regardless, there is a huge amount of potential for CBD that we just don’t know yet. It’s up to you if you want to see what all the fuss is about.

This article was contributed by

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