Microsoft Customers Share Impact of Generative AI

Organizations across industries share stories of AI successes.

A Microsoft headquarters in Germany.
A Microsoft headquarters in Germany.
iStock/FinkAvenue

Some of the world’s largest and most impactful organizations are at Microsoft Ignite today, sharing real-world examples of how their investments in the Microsoft Copilot and AI stack are transforming their businesses and driving impact. Ignite is Microsoft’s annual flagship event showcasing the latest innovations and product updates to enable customers, partners and developers to unleash the full potential of Microsoft’s technology.

Organizations across the globe are dedicating considerable resources to implementing generative AI into their workstreams to benefit their employees and customers. In the past week alone, NASA’s Earth Science Data Systems Program announced the creation of its Earth Copilot solution with Microsoft Azure OpenAI Service. Accenture said it’s rolling out Microsoft 365 Copilots and agents to 100,000 employees, with a commitment to deploy 200,000 more. Hundreds of other customers shared real examples of how they are embracing Microsoft’s AI capabilities to drive impact and shape today’s platform shift to AI.

Internal Microsoft data along with third-party research reflects the ongoing AI boom.

  • More than 85% of the Fortune 500 are using Microsoft AI.
  • Nearly 70% of the Fortune 500 are using Microsoft 365 Copilot.
  • A global IDC survey of enterprise organizations found that:
  • Generative AI usage jumped from 55% in 2023 toβ€―75% in 2024.
  • For every $1 a company invests in generative AI, the return on investment (ROI) is $3.7x.
  • IDC also forecasts worldwide spending on AI will reach $632 billion by 2028.

Here are some of their AI success stories:

Eaton, an intelligent power management company, is leveraging to Microsoft 365 Copilot to help streamline and automate operations, improve data access, centralize knowledge, and empower teams to focus on higher-value tasks. One immediate challenge addressed through Copilot focused on the manual, time-consuming documentation process in Eaton’s Finance operations. Copilot helped Eaton document over 9,000 standard operating procedures (SOPs), resulting in an 83% time savings for each SOP.

Lenovo is a global technology company with a broad portfolio that includes devices, infrastructure, IT services and complex solutions. Its Premier Support services team is using Dynamics 365 Contact Center and Dynamics 365 Customer Service, both with Copilot, to deliver an AI-powered chat service to streamline support operations and keep pace with growing demand. Thanks to real-time, high-quality suggestions from Copilot, service reps spend less time gathering and reviewing information and more time resolving the issue.

Toyota Motor Corporation, a nearly 100-year-old car manufacturer, is tapping the power of generative AI to accelerate innovation and ensure expert knowledge is retained as senior engineers retire. The company used Microsoft Azure OpenAI Service, Azure Functions and Cosmos DB to build a system of generative AI agents to store and share internal expertise with the goal of developing new vehicle models faster. For example, an engineer might ask the system how to make a car run faster. An engine agent might give an answer related to engine output while a regulatory agent provides an answer on limits to emissions, which the system then consolidates into a single reply. Toyota says its powertrain engineering team uses the new solution hundreds of times a month.

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