The first Jaguars were produced in 1935 in England and, since then, the auto brand has made a name for itself among luxury buyers. Between designing the industryās first disc brakes to producing the worldās fastest production car, Jaguar has had a busy century, so maybe now is a good time to take a few months off.
Autocar recently interviewed the carmakerās Managing Director Rawdon Glover, who revealed an unorthodox strategic choice that puts Jaguar on ice for a while in 2025.
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Specifically, the company ā who had previously announced a plan to phase out ICE vehicles in favor of a full line of EVs ā is doing just that. Itās the timing that doesnāt quite nest. While its gas cars will be discontinued in its native UK in 2025, the companyās electrics wonāt be ready to replace them. And with Jaguar expecting to not have its new EVs until 2026, that means almost a year without new cars in dealer showrooms.
Glover said that, at least in the UK, "there will be a period where you will not be able to buy a Jaguarā and that dealers would have to focus on pre-owned inventory and after sales service revenue. InsideEVs says the latest plan leaves us with an āunclearā picture of how it impacts the US market, though looser regulations around fuel efficiency may mean Jaguar can continue to sell its gas vehicles right up to the transition, with no gap.
The report adds that Jaguar's team āseems committed to an all-electric future, but it's going to end up a kind of wholesale rebirth for the company.ā
And it might be an exciting one. The company has teased its newest reveal ā a render of its electric grand tourer, due to be unveiled in December, though unavailable until 2026. Jaguar says itās the most powerful car itās ever sold.
Hopefully that means itās worth waiting for.
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