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Tips for Assessing Export Readiness

Setting itself apart from the various resources available for manufacturers looking to grow their export business is the U.S. Commercial Service’s A Basic Guide to Exporting.  This definitive guide is supported by the Export Import Bank of the United States – the country’s official export credit agency.  

While you’d be hard-pressed to find a manufacturer not interested in growing their business and expanding into new geographies, the reality is that not every organization is actually ready to capitalize on these opportunities. Successfully establishing an export business with long-term viability means more than just responding to the occasional lead or appeasing the outlying customer. 

In this video, IEN and editors Anna Wells and Jeff Reinke discuss some of the factors associated with assessing a company’s export readiness. Key topics of conversation include:

  • The qualities that increase the likelihood of exporting success.
  • The demands exporting will place on your company’s key resources.
  • Some of the risks to consider.
  • Selling points that can help drive adoption of your products in a new market.

Additional information on growing your export business can also found via EXIM bank - the official export credit agency of the United States. More information is available at

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