Market intelligence provider Skai recently offered a look at trends impacting the Halloween candy market.
According to the company, and to the surprise of no one, the top brands associated with Halloween candy are Hershey’s, Reese’s, Oreo and Kit Kat.
The top texture on consumer’s taste buds, as it relates to chocolate candy, is "crunchy," followed by smooth, chewy, creamy and crispy.
Creamy chocolate options have seen the greatest growth year-over-year.
The chocolate brand with the most positive online reviews is M&Ms.
When it comes to flavors, consumer interest in tangerine and caramel (not together) are seeing the most growth.
Coffee, mint, ginger, cinnamon and coconut are all on the decline.
Additional areas of growing interest include gluten-free options and individual packaging.