Create a free Industrial Equipment News account to continue

New Kellogg Breakfast Cereal Inspired by Wendy's Favorite

Luckily, it wasn't the chili.

The breakfast cereal market yielded an unexpected boost when the pandemic pushed many Americans towards comfort food staples.

As a result innovation was on the rise, with companies like General Mills releasing 16 new cereals last winter.

Inspiration for new cereals can come from unexpected places, as evidenced by a new partnership between Kellogg and the fast food restaurant, Wendy’s.

The duo have announced the upcoming release of a breakfast cereal inspired by Wendy’s malt-milkshake hybrid, the Frosty.

Dubbed "Wendy's Frosty Chocolatey Cereal," the limited edition item will feature chocolate marshmallow pieces and “cocoa-coated round cereal bites."

Wendy’s has previously partnered with Kellogg on Pringles flavored like their Spicy Chicken Sandwich and “Baconator” burger.

More in Video