Ever wonder how much your competition is selling online?
If the analysts are to be believed, B2B e-commerce should reach $1.13 trillion by 2020. In Forrester’s 2015 report, “U.S. B2B e-Commerce Forecast: 2015 To 2020,” the authors define key categories that are driving the most growth, including petroleum and petroleum products; drugs and pharmacy sundries; durable goods such as motor vehicles, and motor vehicle parts and supplies; electrical and electronics products; and industrial machinery, equipment and supplies.
So it sounds to me like manufacturing should be poised to take advantage of e-commerce and all of its opportunity to increase sales and, perhaps, reduce overhead. Well, maybe not.
A recent survey of the IEN audience revealed that the e-commerce strategy of most manufacturers leaves a lot to be desired. While some are actively pushing their products to both end customers and other sales channels like distribution or retail, many others are not doing much at all. And frankly, they don’t plan to.
In an effort to take a deeper dive into what’s going on here, we’ve developed a custom report based on our research: The State of Manufacturing and Digital Commerce.
The report looks at things like the consumerization of B2B purchasing, how companies make purchasing decisions, new technologies in play, as well as the ways digital sales channels can drive growth within your business.
Download the report today. It’s free, and it might give you some ideas on how to increase your profitability by providing your customers and sales channels the purchasing options they want and need – before they go elsewhere.
This is IEN Now.