PAWTUCKET, R.I. (AP) — Toy manufacturer Hasbro is launching a pilot toy recycling program.
WLNE-TV reports that the Pawtucket, Rhode Island-based company is partnering with the recycling company TerraCycle.
Donated toys will be transformed into materials used to make playgrounds, park benches and flower pots, among other things.
People can participate by creating an online account with TerraCycle. The company will send a free shipping label to attach to boxes of toys to be recycled.
Hasbro says the pilot program will be limited to the contiguous U.S., at first.
If successful, the program will be expanded worldwide.
“Hasbro’s toy recycling program is the first brand-sponsored national recycling program in the industry, and we are proud to partner with the passionate team at Hasbro to offer consumers a simple, sustainable solution for recycling their well-loved toys and games,” said Tom Szaky, CEO, TerraCycle. “Our expertise in product recycling is a great fit for a company like Hasbro that is committed to reducing the environmental impact of their products throughout its lifecycle, including end of life.”