Court Rules on Jeans Maker's 'Get Lucky' Slogan

Two apparel manufacturers have been fighting over the phrase "Get Lucky" for nearly 20 years.

Jeans Denim Istock
iStock

WASHINGTON (AP) β€” The Supreme Court is siding with fashion brand Lucky in a dispute with a Miami-based apparel manufacturer that owns the β€œGet Lucky” trademark.

The high court ruled unanimously in favor of Lucky on Thursday and against Marcel Fashion Group.

The case before the justices comes after a series of lawsuits between Lucky, which is based in Los Angeles, and Marcel going back nearly two decades. Lucky owns trademarks related to its name but not to β€œGet Lucky,” which Marcel has had for use on clothing since 1986.

After Lucky ran advertisements in the late 1990s and early 2000s using the phrase β€œGet Lucky,” Marcel sued. The two settled, but in 2005 there was a second lawsuit between the parties. A third lawsuit filed by Marcel followed in 2011.

A court dismissed the third lawsuit at Lucky's request, but an appeals court revived it. The Supreme Court said the appeals court's decision was incorrect.

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