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Samsung's The Frame Gives TV a New Look

The Frame combines 4K Ultra HD picture quality with the ability to display photographs or artwork sourced from artists and galleries around the world.

The Frame Lifestyle Tv 1 5943f58167468

(Business Wire) Samsung Electronics America is unveiling The Frame TV on June 18. The company describes it as a "new lifestyle product that transforms from a television into a gallery-like art display." Designed in collaboration with renowned designer Yves Behar, The Frame is designed to both entertain and serve as a wall art when not in use.

The Frame combines 4K Ultra HD picture quality with the ability to display customized artwork and photographs via Art Mode. "So whether viewing movies or art, The Frame will redefine what consumers expect from a TV, " stated Dave Das, Senior Vice President of Consumer Electronics for Samsung Electronics America.

Consumers will be able to choose from 100 professional works to exhibit via the ‘Samsung Collection.’ This is an exclusively curated library of artwork from 37 artists and photographers. The works featured in the collection represent a range of genres, compositions and subjects, divided into 10 categories: landscapes, architecture, wild life, drawing, digital art, action, still life, patterns, urban abstract and from above.

Owners of The Frame will also have access to Samsung’s Art Store - a growing library of more than 100 pieces of established and emerging artists, curated by several international organizations, galleries and museums. There they can purchase an individual piece for $19.99 or subscribe to the full collection for $4.99 per month. The Art Store will be regularly updated to incorporate work from more galleries, museums and artists around the world.

The Frame is available in two sizes: a 65" model priced at $2,799, and a 55" model priced at $1,999.

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