Wow. Not a technical term, but wow applies. This company has out-Graingered Grainger in terms of offering a very broad selection of products in an easily navigated, easy-on-the-eyes manner.
Leaning much more towards a retail consumer site (as more industrial web designers should), this destination offers not only formidable product-related, but full online shopping functionality, l wonderful tech support and download areas, and active user forums. Basic product info, deeper product data, manuals, CAD drawings, technical and application notes, cross references, software updatesβtheyβre all present and accounted for.
For some products, videos are also presented. If thatβs not enough, the company also offers refurbβd products online and inventory reduction specials.
If youβve ever wondered while surfing, βWhy donβt industrial sites do this?β, Automation Direct probably does itβright down to customer reviews (which will be better once more visitors use this feature). The only place we could find thatβs lacking is whitepapers/case studies.
By our system, theyβll have to lose a point for that, even though many other forms of content arguably make up for this shortcoming.
- Wow.
- With one minor exception, everything an industrial buyer could want is right hereβand itβs extremely well organized and easy to navigate.
- Very, very thorough site; one of the best industrial sites weβve reviewed.
- All that plus Amazon-like free ground shipping. Whatβs not to like?
