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Electric Truck Maker Harbinger Announces $400 Million in Orders

Customers include Bimbo Bakeries and Thor Industries.

A Harbinger medium-duty electric walk-in van.
A Harbinger medium-duty electric walk-in van.

Harbinger is an electric truck manufacturer based in Southern California and focused on the medium-duty vehicle segment. The company today revealed that its order book of some 4,000 binding vehicle pre-orders is valued at more than $400 million. 

Harbinger made the announcement at the Advanced Clean Transportation Expo in Las Vegas. 

The orders include a multi-year order from Bimbo Bakeries USA, the food manufacturer behind brands like Sara Lee Bread and Entenmann's, and another deal from Thor Industries, the largest RV maker in the world.

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In addition, commercial vehicle dealers have placed significant orders, including Doggett Equipment Services Group (500 units), GATR Truck Center (500 units), ETHERO Truck + Energy (200 units), Campbell Supply (125 units) and Electric Commercial Vehicles (50 units). Mail Management Services, a postal service operator, also placed an order for 40 units.

The company recently closed another $13 million in Series A funds from venture and strategic investors, including the Coca-Cola System Sustainability Fund, which brings the Series A total to $73 million. Harbinger will use the new funds to expand manufacturing capacity and launch its commercial start of production in Q4 of 2024.

According to Harbinger CEO John Harris, while other manufacturers are adapting gasoline or diesel vehicles to electrification, his company is building a ground-up electric platform, which should stave off concerns over vehicle safety and durability.

Harbinger's strategy includes a holistic support network, including a nationwide network of service providers, charging and infrastructure development partners, and dealers. The company's dealer network already serves 78% of the population in the U.S. and Canada, according to the company. 

Harbinger is led by a management and technical team from Tesla, Rivian, Ford, Anduril, SpaceX, Toyota, Honda, Volvo Trucks, and Mack Trucks. 

The company's proprietary electric platform, also known as an electric vehicle stripped chassis, was designed in-house. After Harbinger assembles its EV stripped chassis, the company sells them to a dealer, a specialty upfitter, or directly to large fleet customers. From there, the dealer or customer works with a third party to upfit the chassis with a commercial or specialty body. 

Selling medium-duty stripped chassis separately from the body is standard practice for large gas and diesel incumbents such as Ford and Freightliner. Most vehicles in Harbinger's 4,000-unit backlog will be upfit into walk-in vans, commonly referred to as "step vans," which are typical large package delivery trucks seen on roads today. 

The 800-V liquid-cooled battery system has a capacity scalable in 35 kWh increments up to a more than 200-mile range. The trucks are designed for a 20-year, 450,000-mile service life and can receive one-hour DC fast charging.

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