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Pepsi Infuses Cola with Coffee

The company calls it 'cola forward.'

In summary:

  • The market for soda has been on a downward trajectory for the last few years as consumers trend more towards flavored sparkling water.
  • Major beverage companies are trying to reinvigorate their core products by leveraging trends.
  • PepsiCo is banking on America’s love of ready-to-drink iced coffee to propel its new product, Pepsi Café, forward.
  • Pepsi Café, available this spring for a limited time, infuses cola with coffee and features nearly twice the caffeine as regular Pepsi.
  • The company calls it "cola forward," with an "authentic, coffee flavor to finish."
  • Coke also launched a coffee-infusion version of its signature cola a few years back, and expects it to be in 25 markets by the end of the year.
  • No word whether one of those will be the U.S.
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