Oscar Mayer has announced the “Wienie 500” – where the fleet of Wienermobiles will haul buns to the Indianapolis Motor Speedway for a race unlike any other. Ahead of this year’s Indianapolis 500, which draws more than 330,000 fans who consume nearly 30,000 hot dogs, Oscar Mayer’s Hotdoggers will make their racing debut on the same track as the pros. The race is scheduled for Friday at 2 p.m. during race week's annual Carb Day festivities.
The Wienie 500 will also mark the first ‘meat-up’ of all six Wienermobiles in over a decade and the first competitive race for the fleet, each sporting an all-new look. Each Wienermobile will represent a different regional dog, including the Chi Dog (Midwest), New York Dog (East), Slaw Dog (Southeast), Sonoran Dog (Southwest) Chili Dog (South) and Seattle Dog (Northwest). Race features will include Hotdogger racing suits, a trophy presentation in the ‘Wiener’s Circle’, and a condiment spray and hot dog for the wiener’s enjoyment.
The Wienie 500 is part of a partnership between Oscar Mayer and IMS that names Oscar Mayer the ‘Official Hot Dog’ of the Indianapolis Motor Speedway and the Indianapolis 500.
