Oddbird, a Scandinavian non-alcoholic wine company, has announced a major nationwide expansion in the U.S. with funding from key investors.
Notable investors include Red Swan Consumer, led by Mike LaVitola; Wasson Enterprise, led by former Walgreens CEO Greg Wasson; Andy Dunn, founder of Red Swan and co-founder of Bonobos; Andas, led by Mats Lederhausen, former chairman of Chipotle; Mike Salguero, CEO and founder of ButcherBox; Patrick Vihtelic, founder and CEO of Home Chef; and Jan Enhager, founder of Vitamin Well.
Founded in 2013 by Moa Gürbüzer, a family therapist with over 20 years of experience, Oddbird was created to address the negative impact of alcohol on families and society. Moa's vision was to challenge societal norms surrounding alcohol by crafting premium, organic wines and "liberating" them from alcohol.
Oddbird has established itself as a prominent brand in non-alcoholic wines, with consistent 50% market share in Scandinavia over the past decade. Since its launch, Oddbird has sold over 7 million units and $30 million in revenue. The brand is rapidly gaining global recognition, with 200% growth in the U.S. market in 2024 alone.
Oddbird blends time-honored winemaking traditions with innovation. Each bottle offers a distinct taste and complexity, beginning with hand-harvested grapes sourced from vineyards. After a 12-month aging process to achieve optimal taste, Oddbird employs a proprietary dealcoholization method that preserves the wine's character while removing the alcohol, relying on no artificial additives. Oddbird is the first producer to develop low intervention wines free from alcohol. With high acidity and a sense of region, Oddbird wines — in Red, White, Rosé, and Sparkling varieties — appeal to a range of wine drinkers in the non-alcoholic category.
Oddbird has also established itself as the non-alcoholic wine of choice among top restaurants and chefs across Europe and the U.S., the company said. It is featured in Michelin-starred establishments such as Kol, Gymkhana, Claude Bosi at Bibendum, Luca, and Hakkasan in London, as well as Adam/Albin in Stockholm and Blue Lagoon in Iceland. Since its launch in the U.S., Oddbird has also gained recognition at prestigious Michelin-starred venues, including Alinea in Chicago and Atomix in New York City.
Oddbird is now available in over 20 countries, and in the U.S. is available in Connecticut, Colorado, Georgia, Illinois, North Carolina, New York, Massachusetts, Michigan, Minnesota, Oregon, South Carolina, Texas, Washington and Wisconsin, in mainstream retail outlets including Erewhon, Trader Joes and Total Wine.
