Samuel Adams Announces Limited-Edition 'SĂ©ance Kit'

The kit claims to contain everything needed to get in touch with the beer's namesake founding father.

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Boston Beer Co./Globe Newswire

Boston Beer Company, the brewer of Samuel Adams, this month announced a limited-edition "At-Home SĂ©ance Kit" that would purportedly allow drinkers to conjure the spirit of the beer's namesake founding father.

The kit, which was offered for just more than $18 "while supplies last" from the beer's online shop, includes sĂ©ance instructions, pint glasses, vials of Samual Adams hops and dirt from Boston, a portrait of the 18th century Massachusetts political leader, and a candle in the shape of a can of Sam Adams Octoberfest.

“As frightful, mysterious, and even humor-filled as it may seem, Samuel Adams’ presence is deeply rooted in our brand, and we’re excited to help drinkers experience the season of beer in a new, frightful way," Samuel Adams brand head Lauren Price said in a release. "No matter how drinkers engage with Samuel Adams and the former founding father, we hope they enjoy a night of séance thrills and Octoberfest chills.”


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