Boston Beer Company, the brewer of Samuel Adams, this month announced a limited-edition "At-Home SĆ©ance Kit" that would purportedly allow drinkers to conjure the spirit of the beer's namesake founding father.
The kit, which was offered for just more than $18 "while supplies last" from the beer's online shop, includes sƩance instructions, pint glasses, vials of Samual Adams hops and dirt from Boston, a portrait of the 18th century Massachusetts political leader, and a candle in the shape of a can of Sam Adams Octoberfest.
āAs frightful, mysterious, and even humor-filled as it may seem, Samuel Adamsā presence is deeply rooted in our brand, and weāre excited to help drinkers experience the season of beer in a new, frightful way," Samuel Adams brand head Lauren Price said in a release. "No matter how drinkers engage with Samuel Adams and the former founding father, we hope they enjoy a night of sĆ©ance thrills and Octoberfest chills.ā
