Rosemont, Illinois-based Haribo this week announced a Guinness World Record-breaking achievement. On January 10, 2024, the company claimed the title of The World's Largest Jelly/Gummy Candy Mosaic at the University of Wisconsin-Parkside in Kenosha, Wisconsin, the home of the candy maker's first-ever U.S. manufacturing facility.
The mosaic measures 353.1 square feet (32.804 square meters) and is made of some 150,000 Haribo Goldbears. The creation was certainly a team effort, laid by hand by 300 Haribo associates, as well as friends, family and members of the Boys and Girls Club of Kenosha.
The piece took four hours to complete and used custom acrylic 12-inch by 12-inch trays inlaid with the printed design that participants followed like a paint-by-numbers kit.
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Haribo used the experience to draw focus on its mission to "inspire childlike happiness through its gummi treats." The company also launched its first fan art contest, #HOWiHARIBO. The contest is inspired by the creativity Haribo sees from fans around the world who play, build and design using the brand's gummi shapes as a medium.
The 2024 #HOWiHARIBO contest invites gummi artists and enthusiasts of all ages to use Goldbears, Twin Snakes, Starmix, Happy Cola, Happy Cherries, Peaches, Watermelon, and other Haribo treats to create gummi creations and post photos or videos of their work on Instagram with the hashtag #HOWiHARIBO.
Prizes include a year's supply of gummies and other brand merchandise. One winner could take home $5,000 in cash, a Haribo merchandise gift pack and a framed image of their creation. Entries will be accepted until September 30, 2024.
Haribo has some 7,000 employees and operates 16 production sites in 11 countries. The family-owned business was founded by Hans Riegel in 1920. Haribo is an acronym comprising the founder's name and birthplace of Bonn, Germany, HAns RIegel BOnn.