(BUSINESS WIRE) dunnhumby, a leading customer data provider, has released their second annual Retailer Preference Index (RPI) covering the $700 billion U.S. grocery market. The RPI study surveyed 7,000 U.S. households to determine which of the top 56 largest grocery retailers have the strongest combination of financial performance and consumer emotional sentiment.
Trader Joe’s was again the top-rated grocery retailer. Following it were:
- Costco Wholesale
- H-E-B (Texas)
- Wegmans Food Markets (New England, Mid-Atlantic)
- Market Basket (New England)
- Sam’s Club
- Sprouts Farmers Markets (19 states, primarily California and Arizona)
- WinCo Foods
- The Fresh Market (East Coast, Southeast)
“While consumer confidence in the U.S. is at a near 18 year high and the U.S. economic growth is outpacing the rest of the world, there are signs of turbulent times ahead and grocery retailers need to be prepared,” said Jose Gomes, President of North America for dunnhumby.
The overall RPI ranking evaluates retailer performance on price, quality, digital, operations, convenience, discounts/rewards and speed. The retailers who focus their business on superior value perception – defined by the strongest combination of price and quality – tend to have the most financial success and the strongest emotional bond with consumers.