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Robotics Are Stuck in Neutral Without Human Management

In the early days, the thinking was that robots will eventually outsmart humans and there will be less need for human capital. This has clearly not been the case.

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Throughout the industrial world and across every continent, businesses are making significant investments in robotics and automation. According to the McKinsey Global Industrial Robotics Survey, automated systems will account for 25 percent of capital spending over the next five years1. Many of these businesses believe robotics-driven automation systems will drive major benefits in output quality, efficiency, and uptime.

That being said, there are challenges for these implementations to be successful, including the cost of investment, experience in deploying projects, and the belief that more robotics will mean companies can rely less on human capital. 

The report illustrates several industries that are expected to see major growth in the use of robotics and automation, such as retail and consumer goods, where 23 percent of retail survey respondents plan to spend more than $500 million. That compares with 15 percent in food and beverage and eight percent in automotive1.

However, logistics and fulfillment operations are expected to realize 30 percent or more of their overall capital investing over the next five years, which would place it as the number-one player in robotics. This most likely won’t surprise anyone, as companies like Amazon and Wal-Mart – and their logistics partners – have been battling to leverage technology to increase competitive efficiencies over the last five years. 

The fundamental benefits of robotics and automation cannot be ignored, and virtually every industrial deployment will result in a more intelligent use of resources. In most cases it frees the human employee from mundane, repetitive tasks and empowers them to concentrate on core business objectives instead, bringing about numerous benefits to the workplace. 

In the early days of robotics there was plenty of chatter about robots fully replacing human workers. The thinking was that robots will eventually outsmart humans and there will be less need for human capital. This has clearly not been the case, nor is it today’s path of robotics and automation.

However, they are planning to represent a considerable amount of the average industrial company’s production strategy going forward. According to a March 2017 report on automation in the workplace by PricewaterhouseCoopers, as many as 30 percent of jobs in the UK, 38 percent of jobs in the US, 35 percent of jobs in Germany, and 21 percent of jobs in Japan are at risk of being replaced by machine-based automation by the early 2030s2.

Even more recently, 10.5 million jobs remained open, with roughly 1.7 jobs available per worker at the end of November 20223. While low headcounts of workers seem to be the new norm, robotics are not replacing anyone, but are filling the gaps that can’t be covered with labor. Robotics tend to do the least desirable and most repetitive jobs in the supply chain.

Human Labor Will be a Key Driver

There are a handful of documented reasons why humans and human labor will continue to play a significant role – despite the growth in robotics and automation. 

Robots don’t understand emotional thoughts. Robots operate on rationally programed logic. However, there will always be irrational variables that involve emotional critical thinking in the decision-making process. This is why human labor will be important in supervising robotics - so that changes can occur depending on any number of irrational changes to the environment. 

Robots can’t understand context. Especially for manufacturing jobs that require analysis, or the interpretation of slang from different countries and cultures, some robotics and automation may struggle in these types of warehouse production roles. 

Lastly, robotics don’t understand customer service. Robotics and automation may continue to prove challenging as industrial companies try to implement these functions into remote customer site visits for service and repair, for example. AI-powered robotics will always be programmed to deliver the most pragmatic solution without any consideration of how that might affect future customer relationships. 

In each of these scenarios robotics can play a role, but not without human interaction. As a result, successful industrial companies today are finding the right balance here and leveraging labor management technologies to better manage the relationship between human capital and robotics.

In a recent industrial-focused survey, 36 percent of executives said they currently leverage labor management system technology for their warehouse operations, and another 29 percent said they plan to make investments in this type of technology in 20233. 

Why Labor Management Is Necessary

These companies are relying on labor management technologies to inject more flexibility and to quickly adapt to a rapidly-evolving marketplace using robotics and automation. It provides logistics and warehouse personnel with greater productivity and efficiency in responding to everything from increasing customer demand to rapid shifts in the use of robotics and automation programs on the floor. 

This strategy is helping to modernize legacy warehouse environments through real-time visibility into delivery, labor management, and operations to satisfy escalating customer expectations, save valuable resources, and reduce overhead costs even further. The ability to optimize any facet of the warehouse automation system enables a highly flexible and responsive supply chain operation.

More importantly, today’s advanced labor management solutions can leverage historical robotics data to create smarter performance tracking across the life of each automated system without complex and costly projects. In many cases, companies can leverage this technology to reduce data refresh from eight hours of programmed analysis to just a couple of minutes for more real-time decision-making of labor needs. 

Robotics and automation will continue to grow throughout the industrial commercial landscape. But without the use of intelligent labor management technology, these companies may not realize the efficiency and effectiveness needed to manage their robotics systems and realize optimum logistics and warehouse functions.

Mike Babiak is the Director of Supply Chain Technology Strategy for Longbow Advantage. For more information, visit

4: Longbow Advantage online survey presented to more than 2,500 industry executives; December 2022.

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