The Advance brand is part of the Nilfisk-Advance Group, owned by NKT Holding in Denmark www.nkt.dk.  Nilfisk-Advance is among the world’s leading suppliers of professional commercial and industrial floor cleaning equipment with manufacturing facilities in Denmark, Sweden, Germany, Italy, Hungary, USA, Singapore and China.

• To have the  No. 1 position and be the global leader of the professional cleaning equipment market
• To provide our customers with best value and innovative products
• To offer an attractive company to our employees

• Double Our Performance

• Customer understanding - Improve customer understanding through responsiveness and commitment
• Product development - Invest in product development in existing and new product areas and technologies
• Market development - Drive aggressive market development in existing and new markets through territory management and acquisitions
• Flow development - Drive second-to-none flow development in our supply chain
• Leadership - Encourage and support people leadership on all organizational levels

• Total customer satisfaction through long term commitments and close relationships with our customers is key to the Nilfisk-Advance strategy
• Top quality products and services that meet our customer's needs are core to maximize customer productivity and drive down total cost of cleaning
• Improving price/quality ratio and availability of our products through continuous focus on increased efficiency at all levels and in all areas of our organization and at our suppliers