In the spring of 2006, Bimba sought out customer input to identify ways in which Bimba could improve the user experience on bimba.com. Through an online survey, Bimba gained insight from over 200 respondents regarding usability, popular pages and most of all, how Bimba can better help users in their day-to-day tasks.
Key findings:
- 64% of visitors are engineers, 15% Bimba distributors, and 11% purchasers
- Primary reasons respondents choose Bimba -- quality, value, and price
- Most popular features include Product PDFs, CAD drawings, and Sizing & Selection Software
Based on these insights, bimba.com underwent a major re-haul to make it easier for engineers, purchasers, and distributors to find what they are looking for, faster. The new site is now structured similarly to the Bimba product catalog, with navigation based on product families for quick browsing. With the addition of a new CAD drawing download section, a global search engine, and an easy-to-use dropdown menu, users are never more than a few clicks away from a solution.
One feature that remains popular with visitors is Bimba''s Sizing and Selection Software. This tool features both a Sizing Module and a Part Number Configurator. The Sizing Module helps guide the user through application parameters and drills down to potential product solutions. The Part Number Configurator guides users through the logical creation of a model number, which then allows them to access CAD drawings as well as price and delivery options.
In addition to standard products, nearly half of Bimba''s business consists of custom and semi-custom products, designed for specific customers with unique applications. With the new website, Bimba will enable engineers to gain insights into the possibilities of working with Bimba. Users can now go to bimba.com/solutionsshop to search solutions by industry or type of application, download printable PDFs of sample applications, and formulate requests appropriate to their special needs.
Bimba is constantly adding elements to the new website to enhance the user experience, including multimedia video and product animation. Customers and prospects are encouraged to visit bimba.com to explore the new site.