Global packaging solutions leader MeadWestvaco Corp announced that it has begun to supply Newell Rubbermaid Office Products with Natralock® paperboard-based security packaging for their Sharpie® Fine Retractable 10-count marker pack in club stores. Newell Rubbermaid, a worldwide manufacturer and marketer of writing instruments, art products, and office organization, selected MWV’s Natralock to replace their previously used mock-clamshell packaging after improvements on sustainability measures were demonstrated.
“MWV was great to work with from the start – very responsive to package design ideas and proactive in providing design parameters,” says Randy Canlas, packaging leader/markers (Sharpie, Sharpie Accent®, EXPO® Dry Erase). “With strong sustainability features, product security, curl-resistance, and graphics capabilities, Natralock packaging is a perfect fit for the Sharpie club pack. The new product packaging resulted in a 60% reduction in plastic used, which was attractive from an environmental perspective.”
Natralock paperboard-based security paperboard packaging is made from a renewable resource, is recyclable, and uses 50-60% less plastic on average than traditional PVC clamshells. Because of the high quality and printability of the paperboard, brand owners can achieve bolder graphics and improve the consumer's experience without compromising security, durability, or visibility.
Natralock security packaging features a proprietary tamper- and tear-resistant paperboard that can be more efficiently RF-sealed, with approximately one-third the energy required for plastic clamshells, or heat-sealed on most existing equipment. Consumers prefer Natralock packaging’s safer opening and improved shopping experience compared to often injurious struggles with sharp-edged plastic clamshells.
“We’re extremely pleased to partner with Newell Rubbermaid Office Products to provide a security packaging solution that not only addresses their sustainability goals but also helps strengthen their brand in the club store market,” says Jeff Kellogg, vice president, MWV Natralock security packaging. “The added benefit of considerable plastic reduction inherent in using Natralock contributes to an improvement in major retailers’ packaging scorecard parameters.”