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Q & A with Dan L. Williams, Marketing Manager, Avery Dennison Printer Systems Americas


IEN: Has there been a shift to COTS Solutions in the material handling sector?

Williams: There has been a shift to off-the-shelf solutions that have some custom aspects. Many customers have highly developed systems that do not meet current or pending demands. For example, many printers are based on DOS and even pre-DOS systems. Newer printers are Windows-based units. Their software frequently requires tweaking or else must send a signal to current software to operate properly.

RFID is an important topic when discussing off-the-shelf. Software for RFID label printing is an off-the-shelf solution that usually requires some post-purchase customization. Consider RFID with legacy systems. RFID tends to compound the challenges associated with older legacy systems that were designed with no provision to generate, and just as importantly, receive this level of data. Companies are finding themselves with a combination of legacy and state-of-the-art programs interfacing just to deliver data. RFID programs available off the shelf and then customized can meet the challenge.

In terms of hardware, many applicator systems were designed for direct label application to boxes, cartons, or pallets. However, users will sometimes have needs to employ them to apply labels to cartons with odd shapes that outstrip the systems'' existing application capabilities. Vendors are meeting these demands by designing new customizable programs. They are designing new machinery with control systems that are much more flexible and using new, more forgiving materials. A lot of engineering has also shifted from the manufacturer to the vendor.

IEN: What innovations are in store for users of material handling vehicles?

Williams: Expect to see more systems with full onboard computers, and not simply PLCs. The computers can be equipped with fuzzy logic programs that learn the products'' characteristics.

IEN: What R & D hotspots are closest to commercialization?

Williams: Probably more Bluetooth applications. Also, look for RFID technology that triggers changes in programs for the purpose of meeting a new product''s requirements.

IEN: How do you cope with the pressure of evolving standards?

Williams: Stay on top of legislation and proposals, and hire the best talent.

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