Industrial Equipment (power tools, generators, pressure washers, automotive, lawn and garden equipment and much more.)

OVERALL RATING:

http://www.northerntool.com/ 

This self-proclaimed site "Where Warriors Prepare for Battle" is the Amazon.com of tools and equipment, benefiting anyone from the do-it-yourselfer to industrial professional. Boasting a mind boggling 18,000 products in 60+ categories, it has 14 buyer’s guides to get you started—and it's all just a few clicks away. Their sharp approach, well done categorization, and abundance of helpful tools make navigation, selection, and purchase quite simple. Navigation aids include listings by category, brand, and price. Product pages, in addition to specifications, offer included components, additional accessories, reviews, and more. This is a completely straightforward shopping experience worth emulating.

	Look/Feel		Ease of Use/Navigation
	General_Information		Registration
	Technical Content		Support/Convenience
	Engineering Content		Downloads/Knowledge
	Market Data		Acquisition Tools