Suppliers to the automotive industry can create more attractive and durable products at lower cost with Avery Dennison''s Accu-Place In-Mold Labeling (APIML) technology. APIML enables manufacturers to incorporate preprinted labels into the production process of a number of plastic parts without mold modification. Because the label is molded into the part, permanence is ensured, secondary decorating processes are eliminated, and work-in-process inventories are reduced.
Flexible APIML can be used with polypropylene, polyethylene, polycarbonate, nylon, and ABS parts. Using Avery Dennison''s proprietary Accu-Tack technology, an in-mold label placed inside the mold is precisely held in position as the part is being produced. The label bonds with the molten plastic, rendering a finished part with an embedded label. APIML eliminates the need for traditional pressure-sensitive labels and secondary processes such as pad printing, hot stamping, and silk screening. Depending upon the application, APIML delivers typical returns in excess of 25% on applied label costs.
"With APIML, the label literally becomes one with the part," says Lisa Koval, director of sales and marketing for Avery Dennison''s Automotive Products Division. "For critical applications such as warning labels and safety messaging, this provides absolute permanence while enhancing the aesthetics of the vehicle. When you add in the cost savings in manufacturing, APIML can contribute significantly to helping automakers meet their design and profitability goals."