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Mobile Computing Solution Improves Sales Team Efficiency


A wholesale distributor of wine, spirits, and malt beverage products has implemented a unique mobile computing solution from Psion Teklogix to assist its sales team. Glazer''s Distributors has replaced its previous mobile solution with new Psion Teklogix rugged, mobile handheld computers, using customized software from Inventiv Software, LLC. The system has enhanced the sales team''s ability to process orders in real-time, increased field service efficiency, and reduced lost productivity due to repairs.

Glazer''s is using Pocket Advantage™, Inventiv Software''s sales force automation software, and Psion Teklogix'' rugged Netbook PRO and Workabout PRO handheld devices. The new solution is designed to process sales orders across 36 distribution centers in 10 states. The versatility of the two products helps to meet the varying needs of sales team members, providing them with scanning capabilities for display tracking and on-site order placing, which will reduce data entry errors and update inventory data in real-time. The solution is also helping to reduce processing times from 10 minutes to 1-2 minutes, increasing Glazer''s overall efficiency.

"We had limited processing power and a lot of screen breakage with our previous handheld computers," said Al Garnand, IT customer services manager for Glazer''s. "That resulted in decreased productivity during repair time and also caused a lot of frustration for our sales team. With the addition of the Netbook PRO and Workabout PRO devices from Psion Teklogix, our sales representatives are able to perform better on the job and are happier, as a result."

Designed for wholesale and field service environments, the Pocket Advantage™ software is customizable to meet specific business needs. It allows the rugged handheld computers to download customer and sales information, wirelessly transmit orders, report updated survey information, and access daily invoices, sales history, customer balances, pricing, and inventory levels. Both the Netbook PRO and Workabout PRO devices utilize Windows CE.NET, offering the flexibility and convenience of a traditional PDA in a durable, ergonomic package.

"When Glazer''s came to us for a new mobile computing solution, we knew that the Psion Teklogix devices would offer the flexibility, durability, and processing power it required," said Dave Rea, president, Inventiv Software. "Taking advantage of the joint solution made the transition to the new devices a virtually seamless process for Glazer''s sales team."

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