John Deere & Company

Commercial and construction vehicles, equipment

OVERALL RATING:  

http://www.deere.com 

Beneath the pleasant face of this homepage is an very complex site which takes some trial-and-error to navigate. Product sections vary in style and individual product pages are inconsistent. Drill downs, especially in the Commercial section, are time-consuming, but within Construction are easier to navigate and better organized. The latter offers a product dropdown menu and photographic 360° Walk Around of product details. Brochures are extensive and conveniently integrated; however, popups are often intrusive. Registration is required to request a quote or purchase through a dealer. After following through to the shopping cart, the user must repeat part of the same process on the dealer page.

Look/Feel  Ease of Use/Navigation 
General_Information Registration 
Technical Content  Support/Convenience 
Engineering Content  Downloads/Knowledge
Market Data  Acquisition Tools














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