Earthmoving equipment and attachments

OVERALL RATING:

http://www.johndeere.com/construction

Overwhelming is an understatement, but in a very good way. This multimedia-optimized site offers a ton of videos—including feature demonstrations as well as inter-company tug-of-wars and other Olympic-style events to showcase products—as well as image galleries and screensavers. The true beauty, however, is the level of detail and depth provided. Inter-company comparison charts (with user-selectable models), thorough data tables, and Excel export capabilities provide a 360° view of product capabilities. Case studies provide context, while intelligent product configurator facilitates appropriate selections. The only noticeable hitch is the page-by-page tree menu that could transition more smoothly.